Image: Petr Kratochvil

Thursday, June 30, 2011

Repetition Repetition Repetition

There is something so delightful about repetition.  Visual repetition.  Remember this because it is a device that you can use over and over again with great results.  A photo of one green bottle would not be very interesting to look at.  Line up a whole bunch of them and they just look cool.  Have a simple graphic element that carries out the theme of your talk?  Copy, paste.  Shampoo, lather, rinse, repeat.  Go ahead and fill the frame with wild abandon.  After you've copied the second element, group the two elements together and copy again, producing four and so on.  You get the idea.  Like the cracked mud texture in the previous post, you may want to include a number, letter or short word contained within the bottom circle/oval created by the base of the bottles if you are providing some sort of text information on your slide.  Repetition is "R" in the unfortunately-named acronym, C.R.A.P., shown in the mind map at the bottom of this blog and is one of the four basic design principles you must master in order to create a visually pleasing page or slide.  For the remaining letters, "C" is for contrast, "A" is for Alignment and "P" is for proximity which I will discuss in subsequent posts.

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